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Google Analytics, although fundamentally a site offering statistical analysis and data recording and feedback, also allows the member to be proactive in their own right. Through a specially generated program, the wonders of Search Engine Optimization (SEO) can be utilized substantially with the option to find out which keywords attract the most desirable prospects. That interactivity is increased, and the analytical structure of the site allows users to monitor (through its integration with AdWords) which adverts generate the most clicks and replies and allows for statistical reports on which pages are the most visited and, in turn, are breeding the most productivity within your online environment.
An impressive point to note when concerning Google Analytics is that, while monitoring your site's latency metrics, tracing transactions and optimum keywords and locating the most productive revenue sources within your industry, Google Analytics makes the readability of the statistics easy for those of us that aren't educated in actuarial science. Through comprehensive data presentation, marketing and the performance of your business and the process of engaging in your site's profitability and its performance online, is now as easy as reading a restaurant menu.
Some Special Features
Keyword Tracking
With Google Analytics the matter of tracking key words, all advertising comparisons and all email newsletters, is made simpler through the use of any search engines, Google and other.

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